Shin Kong Life Tower (Chinese: 新光人壽保險摩天大樓) is one of the tallest buildings in Taiwan at 51 stories 244.76 metres (803.0 ft). The rose-coloured skyscraper topped by a pyramid stands in Zhongzheng District, Taipei. Its first twelve floors and two underground floors house a Shin Kong Mitsukoshi Department Store; the remaining floors provide office space and serve as headquarters for the Shin Kong Life Insurance Company. The tower stands across Zhongxiao Road from Taipei Main Station near the Asiaworld Department Store.
The Shin Kong Life Tower was Taiwan’s tallest building when it opened in 1993. In 1997 it was surpassed by the Tuntex 85 Sky Tower in the city of Kaohsiung. Both were overtaken in height by Taipei 101 in 2004.